YouTube Strategist

Location: London

Working Pattern: Hybrid – 2 days per week in the office, with additional office days required for shoots

Salary: £40,000–£45,000 depending on experience

Type: Permanent

About the Role:

We’re working with a high-end personal branding agency that partners with founders, entrepreneurs, senior leaders and high-profile individuals to build powerful personal brands, businesses and digital platforms.

They’re looking for a Mid-Level YouTube Strategist to join the team and take ownership of YouTube strategy across a portfolio of premium clients.

This is a role for someone who understands that YouTube is much more than simply uploading videos. You’ll be responsible for developing the strategy behind the channel — understanding the client, their audience, personal brand and wider business objectives to create content that drives visibility, engagement and long-term growth.

You’ll work closely with creative, production and client teams, helping shape everything from content strategy and formats through to titles, thumbnails, audience development and performance analysis .

The client base will include founders and business leaders , so the ability to translate complex ideas, expertise and business stories into compelling, accessible content will be particularly important. There will also be an element of working from a corporate and leadership-focused perspective , ensuring personal brand content aligns with wider business and commercial objectives.

What You’ll Be Doing:

• Developing and delivering YouTube strategies for high-profile founders, entrepreneurs, senior leaders and personal brands
• Creating channel strategies that align YouTube activity with wider personal, corporate and business objectives
• Identifying content opportunities, trends, formats and audience insights
• Developing content pillars, series and repeatable formats that drive channel growth
• Helping founders and senior leaders turn their expertise, opinions and stories into compelling YouTube content
• Working closely with creative and production teams to turn strategy into high-quality content
• Supporting the development of video concepts, hooks, titles, thumbnails and CTAs
• Using YouTube Analytics and wider data to understand performance and continuously optimise content
• Monitoring competitors, creators and emerging YouTube trends
• Presenting strategic recommendations and performance insights to clients
• Building trusted relationships with founders, senior stakeholders and high-profile individuals
• Ensuring YouTube strategy complements wider social media, marketing and corporate communications activity
• Supporting shoots where required and being comfortable working in a fast-paced, highly collaborative environment

About You:

We’re looking for someone who has hands-on YouTube strategy experience and understands what makes content perform.

You’ll ideally have:

• 3+ years’ experience within YouTube, content strategy, social media or digital marketing
• Proven experience developing YouTube strategies and growing channels
• Strong understanding of YouTube Analytics, audience behaviour and performance metrics
• Experience developing content pillars, formats and creative concepts
• A strong understanding of YouTube SEO, titles, thumbnails, retention and watch time
• Confidence working with founders, senior leaders or senior clients
• Excellent written and verbal communication skills
• Experience working with premium, corporate, personal or founder-led brands would be highly advantageous
• A strong commercial understanding of how content supports wider business and brand objectives
• The ability to balance creative thinking with data and strategy
• Excellent attention to detail and a genuinely high standard of work

Why Join?

This is a great opportunity to join an ambitious agency working with high-calibre founders, business leaders and senior personalities , where the quality and strategic impact of the work really matters.

You’ll have the opportunity to work across a diverse range of personal and corporate brands, have genuine ownership over YouTube strategy and work alongside a talented creative and production team.

If you're a YouTube strategist who wants to work on premium, high-visibility brands and help some of the most ambitious founders and leaders build their personal platforms , this could be a great next step.