Amazon PPC Executive

Amazon PPC Executive

Location: Milton Keynes

Our client is looking for an Amazon PPC Executive to join their team on a full time permeant basis. As an Amazon PPC Executive, you will be at the forefront of managing and optimising Amazon advertising campaigns to drive traffic and sales. This role requires a blend of technical expertise, analytical skills, and strong communication abilities. You will play a pivotal role in the company's marketing efforts, ensuring that advertising campaigns are performing optimally and contributing to the business's success.

Key Duties and Responsibilities:

• Conduct keyword research to identify relevant and high-traffic keywords for ad campaigns.

• Create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.

• Write compelling ad copy that accurately represents the product and entices customers to click.

• Monitor and adjust bids to ensure optimal campaign performance while staying within budget.

• Analyse campaign data and make adjustments to improve performance, such as targeting and ad placement.

• Produce reports that clearly communicate campaign results and insights to the team.

• Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.

• Manage advertising budgets to align spending with business goals and objectives.

• Analyse competitor advertising campaigns to identify opportunities and threats.

• Stay up-to-date with industry trends and changes to Amazon's advertising platform.

Skills and Experience:

• Proven expertise in PPC advertising principles and best practices.

• Strong analytical skills to analyse campaign performance data and produce insightful reports.

• Knowledge of keyword research tools and techniques.

• Ability to write compelling and effective ad copy.

• Experience managing bid strategies and budgets for optimal campaign performance.

• Strong communication and collaboration skills to work effectively across various teams.

• Attention to detail to ensure campaigns are set up and managed correctly.

• A willingness to stay current with industry trends and changes.

Company Benefits:

• Casual dress

• On-site parking

• Regular social events including summer and end-of-year parties

• Spontaneous employee well-being treats

• Vouchers at Christmas to shop with the company

• Private medical insurance

• Gym membership discounts