Area Sales Manager

Job Title: Area Sales Manager Territory: Southwest Location: Field-based Head Office: Peterborough Overview Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention. A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

• Develop, manage, and grow a defined sales territory across the Southwest
• Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
• Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
• Work closely with clients to understand technical requirements and provide value-led solutions
• Monitor customer spend, margins, and retention, taking proactive steps to address risks
• Deliver against agreed KPIs, sales targets, and growth objectives
• Maintain accurate records of activity, pipeline, and forecasts
• Attend quarterly sales meetings at the Peterborough head office
• Work collaboratively with internal teams to ensure excellent customer service and delivery
• Friday afternoon is generally used as a home office day for administration, planning, and follow-ups Skills & Experience
• Proven experience in field sales or area sales management within a B2B environment
• Demonstrated ability to build and maintain strong client relationships
• Experience managing accounts, controlling spend, and reducing customer attrition
• A technical background or strong technical understanding is highly advantageous
• Confident selling to SMEs, merchants, architects, and similar customer groups
• Strong commercial awareness and ability to work to KPIs
• Self-motivated, organised, and comfortable working autonomously
• Full UK driving licence Salary & Benefits
• Basic salary: £40,000 per annum Commission: 15–20% of annual salary Company car: Car Allowance £5000 Fuel Card (Radius) Healthcare: Private healthcare provided (MediCash) Option to add family members at additional cost Holiday: 20 days annual leave Plus 4 days reserved for Christmas shutdown Additional holiday entitlement awarded based on length of service Working Pattern Field-based role with hybrid working Friday afternoon typically used as a home office day Quarterly travel to Peterborough for sales meetings