Area Sales Manager

Role

I am recruiting for an Area Sales Manager to sell playground and outdoor play equipment across Essex, Suffolk, Norfolk, Cambridgeshire, Bedfordshire, Northamptonshire and South Warwickshire.

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Develop sales across an established territory with significant growth potential.

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Sell timber and steel playground equipment, including slides, swings, climbing frames and adventure trails.

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Promote safety fencing and playground surfacing solutions.

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Build relationships with local authorities, parish councils, schools, leisure centres, parks, community groups and caravan parks.

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Identify new business opportunities and develop existing customer accounts.

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Prepare and submit tenders, managing projects from initial enquiry through to order.

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Manage sales opportunities ranging from £4,000 to £300,000.

Ideally based centrally within the territory, around St Ives, St Neots, Saffron Walden or Bury St Edmunds.

Company

My client is an established UK manufacturer of playground and outdoor play equipment, supplying products to create engaging, safe and durable play environments.

Person

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Proven field sales experience with a consultative, value-led approach.

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Strong relationship-building and communication skills.

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Commercially minded, motivated and proactive in identifying new opportunities.

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Confident managing tenders and longer sales cycles.

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Able to develop customer relationships and grow an underperforming territory.

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Experience selling to local authorities or schools would be beneficial, but product background is not essential.

Salary and Benefits

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£37,000–£44,000 basic salary.

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Salary review twice a year.

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Uncapped monthly bonus, paying 1% on qualifying installations against timber and steel equipment targets.

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Company car.

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25 days' holiday plus bank holidays.

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Pension and private healthcare.

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Laptop and mobile phone