Brand Manager - FMCG

About the Role

Our client is seeking a dynamic and results-oriented Brand Manager to spearhead brand strategy and execution within the fast-moving consumer goods (FMCG) sector in Aberdeen . You will be instrumental in shaping brand perception, driving market share, and fostering consumer engagement for key product lines. This role offers a fantastic opportunity to make a significant impact within a growing organization, working closely with marketing, sales, and product development teams to ensure cohesive and effective brand campaigns that resonate with target audiences and deliver on business objectives.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and marketing plans.
• Conduct market research and consumer insights analysis to identify trends and opportunities for brand growth.
• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Collaborate with creative agencies and internal teams to develop engaging marketing collateral and campaigns across various channels.
• Monitor brand performance metrics, analyze results, and provide regular reports to senior management.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and executing successful brand strategies.
• Strong understanding of marketing principles, consumer behaviour, and digital marketing.
• Excellent analytical, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness programs.
• Generous paid time off and holiday allowance.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment in Aberdeen .