Senior Brand Manager - FMCG

About the Role

Our client is seeking an accomplished Senior Brand Manager to spearhead brand strategy and execution within the dynamic FMCG sector. This is a pivotal, fully remote role where you will be responsible for shaping the identity, market presence, and growth trajectory of key brands. You will work autonomously, leveraging digital collaboration tools to connect with cross-functional teams, external agencies, and stakeholders across the UK. This position offers the chance to drive significant impact from your home office, contributing to innovative marketing campaigns and long-term brand vision in a fast-paced consumer goods environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies , marketing plans, and go-to-market initiatives for assigned FMCG brands.
• Conduct in-depth market research, consumer insights analysis, and competitor benchmarking to identify opportunities and threats.
• Manage brand budgets, P&Ls, and forecasting to ensure profitable growth and achieve commercial objectives.
• Lead cross-functional teams, including marketing, sales, product development, and creative agencies, to ensure cohesive brand execution.
• Oversee the creation of engaging marketing communications across various channels, from digital to traditional media.

Requirements

• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry .
• Demonstrated success in developing and launching new products or revitalizing existing brands.
• Proven ability to analyze market data, derive actionable insights, and translate them into effective marketing strategies.
• Exceptional project management, communication, and interpersonal skills, with experience collaborating in a remote setting .
• Strong understanding of digital marketing, social media trends, and e-commerce platforms relevant to consumer goods.

Benefits

• Competitive annual salary commensurate with experience.
• Opportunity to work fully remote with a high degree of autonomy.
• Comprehensive health and wellness benefits package.
• Professional development opportunities and continuous learning support.
• A chance to significantly influence brand direction in a leading FMCG company.