Brand Manager

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager to join their team in Aberdeen . This pivotal role involves developing and executing comprehensive brand strategies to enhance market share and consumer engagement for key product lines. You will be instrumental in shaping brand identity, driving product innovation, and ensuring consistent brand messaging across all marketing channels, working within a collaborative environment that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets for assigned brands in Aberdeen .
• Conduct market research and competitor analysis to identify growth opportunities and emerging trends within the FMCG market.
• Manage the 360-degree marketing mix, overseeing advertising, promotions, digital marketing, and PR initiatives.
• Collaborate with sales, R&D, and supply chain teams to ensure successful product launches and ongoing product lifecycle management.
• Monitor brand performance metrics, analyze sales data, and provide regular reports on key performance indicators (KPIs) to senior management.
• Lead cross-functional teams to ensure alignment and effective execution of brand strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with experience in market data analysis and financial forecasting.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience with digital marketing platforms and social media strategy.

Benefits

• Competitive salary package with performance-based bonuses.
• Opportunities for professional development and career advancement.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health, dental, and vision insurance benefits.
• Pension scheme contribution and life assurance.
• Employee discount on company products.