Brand Manager

About the Role

Our client is seeking an innovative and strategic Brand Manager to join their dynamic marketing team based in Coventry . This pivotal role will be responsible for shaping and driving the brand strategy for a key portfolio of FMCG products, ensuring consistent brand messaging and market positioning. You will work collaboratively with cross-functional teams, including sales, product development, and advertising agencies, to bring compelling brand campaigns to life. The ideal candidate will possess a strong understanding of brand management principles, consumer insights, and the ability to translate market trends into successful brand initiatives within the competitive UK FMCG market, fostering brand growth and consumer engagement.

Key Responsibilities

• Develop and execute comprehensive brand strategies , marketing plans, and annual budgets to drive brand growth and awareness.
• Conduct market research and analyse consumer insights to identify trends, opportunities, and competitive threats.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Collaborate with product development teams to ensure product innovation aligns with brand positioning and market needs.
• Manage relationships with advertising agencies, PR firms, and other external partners to deliver high-impact brand communications.
• Monitor brand performance metrics, analyse campaign effectiveness, and report on key KPIs to senior management.

Requirements

• Proven experience in brand management or marketing, preferably within the FMCG sector.
• Demonstrable success in developing and launching successful brand campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent project management, communication, and stakeholder management abilities.
• Experience with digital marketing, social media strategy, and content creation.
• A Bachelor's degree in Marketing, Business Administration, or a related field is required.

Benefits

• Competitive salary package with annual bonus potential.
• Hybrid working model offering flexibility between home and office.
• Generous product discount and employee benefits scheme.
• Opportunities for international travel and professional development courses.
• A vibrant and collaborative work environment with a focus on innovation.