Brand Marketing Executive

About the Role

Our client is seeking an energetic and creative Brand Marketing Executive to join their dynamic team in Coventry . This role is essential for developing and executing impactful marketing campaigns that enhance brand visibility and drive consumer engagement within the FMCG sector . You will collaborate closely with product development, sales, and digital teams to bring innovative marketing strategies to life. This is a fantastic opportunity for a passionate marketer to contribute to brand growth, shape consumer perception, and drive market share in a competitive landscape.

Key Responsibilities

• Develop and implement comprehensive marketing plans and strategies for assigned brands.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Create engaging marketing collateral, including digital content, advertisements, and promotional materials.
• Manage social media presence and online advertising campaigns to increase brand awareness.
• Collaborate with agencies and external partners for campaign execution and media buying.
• Track and analyze campaign performance metrics, reporting on ROI and providing insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in brand management or marketing, preferably within the FMCG environment.
• Strong understanding of digital marketing channels, social media, and content creation.
• Excellent project management and organizational skills with the ability to manage multiple tasks simultaneously.
• Proficiency in marketing analytics tools and software.
• Creative thinking and a passion for developing innovative marketing initiatives.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive private medical insurance and wellness programs.
• Generous employee discount on company products.
• Paid training and development opportunities to enhance marketing skills.