Brand Marketing Manager - Food & Beverage

About the Role

Our client is seeking a creative and strategic Brand Marketing Manager to oversee the brand vision and execution for their exciting food and beverage portfolio, based in Cambridge . This role is central to driving brand growth, innovation, and market penetration within the dynamic FMCG sector . You will be responsible for developing integrated marketing plans, leading new product development initiatives, and ensuring a consistent and compelling brand message across all consumer touchpoints. This is an excellent opportunity to shape the future of well-loved brands and make a significant impact.

Key Responsibilities

• Develop and implement annual and long-term brand strategies to achieve volume, value, and market share objectives.
• Lead the ideation, development, and launch of new products, working collaboratively with R&D, sales, and operations teams.
• Create and manage integrated marketing campaigns across ATL, BTL, digital, and social media channels.
• Conduct market research, competitor analysis, and consumer insight gathering to identify growth opportunities and inform brand strategy.
• Manage the brand's marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Build and maintain strong relationships with internal stakeholders and external agencies to ensure seamless brand execution.

Requirements

• A minimum of 5 years of progressive experience in Brand Management or Marketing within the FMCG food & beverage industry .
• Demonstrated success in developing and executing brand strategies that drive significant business growth.
• Strong understanding of consumer marketing principles, digital marketing, and integrated campaign planning.
• Excellent analytical, strategic thinking, and project management skills.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• A competitive salary, bonus structure, and comprehensive benefits package.
• Significant opportunities for career advancement within a leading FMCG organization.
• The chance to work with innovative and popular food and beverage brands.
• A stimulating and collaborative work environment in the thriving city of Cambridge .
• Be instrumental in defining the future of key brands in the competitive food and beverage market.