Brand Marketing Manager

About the Role

Our client is seeking a creative and strategic Brand Marketing Manager to elevate their brand presence and market position in Liverpool . This role involves defining and executing the brand's overarching marketing strategy, ensuring consistent messaging and a compelling brand narrative across all touchpoints. You will lead initiatives that enhance brand equity, drive customer loyalty, and support business growth objectives. Working within a vibrant marketing department, you will collaborate with various teams to bring the brand's vision to life and connect with consumers on a deeper level.

Key Responsibilities

• Develop and implement integrated brand marketing plans and campaigns to achieve business goals.
• Define and maintain the brand's identity, voice, and messaging across all marketing materials and channels.
• Oversee the creation of marketing collateral, advertising, and promotional materials.
• Conduct market research and analyze consumer insights to inform brand strategy.
• Manage relationships with external agencies and partners involved in brand activities.

Requirements

• Proven experience as a Brand Manager or in a senior brand marketing role.
• Strong understanding of brand strategy, positioning, and integrated marketing communications.
• Excellent project management and organizational skills.
• Experience in managing marketing budgets and evaluating campaign effectiveness.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with performance incentives.
• A flexible hybrid working model.
• Comprehensive medical, dental, and vision coverage.
• Opportunities for career advancement and professional development.
• A collaborative and creative work environment in Liverpool .