Brand Marketing Manager

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to join their team based in Liverpool, Merseyside . This role is central to defining, developing, and championing the brand's identity and market position. You will be responsible for creating and implementing integrated marketing strategies that build brand awareness, enhance customer loyalty, and drive business growth. This is a fantastic opportunity for a seasoned marketer to take ownership of the brand, working closely with cross-functional teams to ensure a cohesive and impactful brand experience across all touchpoints, contributing significantly to the company's success from their main office.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies that align with overall business objectives.
• Define and maintain brand guidelines, ensuring consistency across all marketing materials and communications.
• Lead the creation of compelling brand narratives, campaigns, and advertising initiatives.
• Conduct market research and consumer insights analysis to identify brand opportunities and challenges.
• Manage the marketing budget for brand initiatives, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with product development, sales, and creative teams to ensure cohesive brand messaging and product launches.
• Measure and report on the effectiveness of brand marketing campaigns and initiatives.

Requirements

• Minimum of 6 years of experience in brand marketing , with a proven track record of successful brand strategy development and execution.
• Strong understanding of brand management principles, market research, and consumer behavior.
• Experience in developing and managing integrated marketing campaigns across digital, social, and traditional media.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience working in a team-oriented office environment in Liverpool .

Benefits

• Competitive salary and executive-level benefits package.
• Comprehensive health, dental, and vision insurance.
• Significant performance-based bonuses and stock options.
• Generous paid time off and opportunities for professional development.
• A collaborative and high-impact work environment focused on brand excellence.