Brand Marketing Manager

About the Role

Our client is seeking an innovative and strategic Brand Marketing Manager to join their collaborative team in Sheffield . This role is pivotal in shaping and elevating the company's brand presence across all touchpoints. You will be responsible for developing and executing integrated marketing strategies that build brand equity, enhance customer perception, and drive business growth. Working within a hybrid model, you'll contribute to creating a strong, consistent, and compelling brand narrative that resonates with our target audience.

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with company objectives and market positioning.
• Oversee the creation of brand assets, marketing collateral, and advertising campaigns across various channels.
• Conduct market research and competitive analysis to identify brand opportunities and threats.
• Manage the brand's online and offline presence, ensuring consistency in messaging and visual identity.
• Collaborate with product development, sales, and communications teams to ensure integrated brand messaging.
• Monitor brand performance metrics and provide insights to guide strategic adjustments.

Requirements

• A minimum of 6 years of experience in brand management or integrated marketing.
• Proven success in developing and executing brand strategies that have increased brand awareness and equity.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing external agencies and cross-functional teams.

Benefits

• Competitive annual salary with performance-related incentives.
• Flexible hybrid working arrangements based in Sheffield .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for career advancement and leadership development.