Brand Marketing Manager

About the Role

Our client is seeking a seasoned Brand Marketing Manager to spearhead brand strategy and execution for their key FMCG products in Sheffield . You will be responsible for driving brand growth, enhancing market positioning, and connecting with consumers through innovative marketing initiatives. This role demands a strategic thinker with a proven track record in brand building, campaign management, and consumer insight generation. You will work closely with a passionate marketing team and collaborate with sales, R&D, and external partners to ensure brand success in a competitive marketplace, contributing to a culture that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and execute comprehensive brand plans, marketing strategies, and promotional campaigns for FMCG brands in Sheffield .
• Conduct market analysis, consumer research, and competitive benchmarking to identify key opportunities and challenges.
• Manage the brand's P&L, budget, and performance metrics, ensuring alignment with commercial objectives.
• Oversee the development of creative assets and integrated marketing communications across all relevant channels.
• Collaborate with product development teams on new product innovation and line extensions.
• Build and maintain strong relationships with advertising agencies and other marketing service providers.

Requirements

• Significant experience as a Brand Marketing Manager or Senior Brand Manager, with a strong background in FMCG .
• Demonstrated success in developing and launching impactful brand strategies and marketing campaigns.
• Excellent analytical skills, with the ability to interpret consumer insights and market data.
• Strong project management and budget management capabilities.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Attractive salary and performance-based bonus structure.
• Generous staff discount on products and services.
• Opportunities for professional development and training programs.
• Hybrid working model offering flexibility.
• Comprehensive health insurance and pension scheme.