Category Analyst - Snacks & Crisps (FMCG)

About the Role

Our client is looking for a data-savvy Category Analyst to support the category management team for their Snacks & Crisps portfolio within the FMCG sector, based in Bristol . This role is vital for providing data-driven insights that inform category strategies, product assortment, and promotional planning. You will work with complex datasets to identify market trends, understand consumer behaviour, and measure the effectiveness of category initiatives, contributing to profitable growth within this key segment.

Key Responsibilities

• Analyse sales data (Nielsen/IRI) and market trends to identify category growth opportunities.
• Support the Category Manager in developing category strategies and plans.
• Prepare regular performance reports and presentations on category performance for internal stakeholders.
• Monitor competitor activities and promotional strategies within the snacks and crisps market.
• Assist in the development of new product launch plans and post-launch analysis.
• Collaborate with sales and marketing teams to ensure category objectives are met.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, or a related quantitative field.
• 1-3 years of experience in data analysis, category analysis, or market research, preferably in FMCG .
• Strong proficiency in Microsoft Excel and experience with data analysis software (e.g., Nielsen, IRI).
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Good communication skills, with experience in a hybrid working setup in Bristol .

Benefits

• Competitive salary and annual bonus.
• Hybrid working model offering flexibility.
• Comprehensive health and wellness benefits.
• Employee discounts on FMCG products.
• Opportunities for professional development and career progression within category management.