Content Marketing Manager

About the Role

Our client is seeking a highly creative and strategic Content Marketing Manager to lead their content initiatives from their office in Sunderland . In this role, you will be instrumental in shaping the brand's narrative through compelling content across various platforms. You will oversee content strategy, creation, and distribution, ensuring it aligns with marketing objectives and resonates with our target audience. This position requires a strong understanding of content marketing principles, excellent storytelling abilities, and a passion for driving measurable results through impactful content.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation, editing, and publishing of high-quality content, including blog posts, articles, case studies, whitepapers, and website copy.
• Manage the content calendar, ensuring timely delivery and consistent brand voice.
• Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
• Collaborate with the design and digital marketing teams to produce visually appealing and effective content assets.
• Analyze content performance metrics and use insights to refine strategy and improve engagement.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published work.
• Demonstrated ability to develop creative content strategies that drive engagement and conversions.
• Excellent writing, editing, and storytelling skills, with meticulous attention to detail.
• Solid understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary package and annual performance bonus.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and public holiday entitlement.
• Opportunities for career advancement and professional development.
• A dynamic and collaborative work environment in our Sunderland office.