Content Marketing Manager

About the Role

Our client is looking for a strategic and creative Content Marketing Manager to join their team in Sunderland . This role will be responsible for developing and executing a content strategy that drives brand awareness, engagement, and lead generation. You will oversee the creation of high-quality, relevant content across various formats and channels, ensuring it aligns with our overall marketing goals and resonates with our target audience. This hybrid role offers a fantastic opportunity to lead content initiatives within a growing organization.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Oversee the creation of engaging and valuable content, including blog posts, articles, white papers, case studies, social media updates, and video scripts.
• Manage the content calendar, ensuring consistent publishing across all relevant channels.
• Collaborate with subject matter experts, designers, and external writers to produce high-quality content.
• Analyze content performance metrics to identify trends, measure success, and inform future content decisions.
• Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
• Manage and grow the company's social media presence and engagement.

Requirements

• Proven experience in content marketing or a related field, with a strong portfolio of published work.
• Demonstrated ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong understanding of social media platforms and digital marketing principles.

Benefits

• Competitive salary package.
• Hybrid work arrangement allowing for a flexible work-life balance.
• Opportunities for career advancement and professional development.
• Collaborative and supportive work environment in Sunderland .
• Be part of a company committed to innovative content creation.