Content Marketing Manager

About the Role

Our client is seeking a creative and strategic Content Marketing Manager to lead their content initiatives from their Bradford office. This role is central to developing and executing a content strategy that resonates with target audiences, drives engagement, and supports overarching marketing goals. You will be responsible for overseeing the creation, distribution, and optimization of high-quality content across multiple platforms, including blogs, social media, websites, and email campaigns. This is an exciting opportunity to shape the brand's narrative and connect with customers through impactful storytelling.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the editorial calendar, ensuring timely production and distribution of engaging blog posts, articles, case studies, whitepapers, and social media content.
• Collaborate with designers, videographers, and other content creators to produce visually appealing and informative assets.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using analytics tools, identifying trends and insights to refine the strategy.
• Manage social media channels, fostering community engagement and promoting content effectively.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and storytelling skills, with a keen understanding of brand voice.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and various digital marketing tools.
• Ability to analyze data and use insights to inform content strategy and decision-making.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and performance incentives.
• Hybrid work model offering a blend of office and remote flexibility.
• Comprehensive health and dental insurance.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and training in the field of content marketing .