Content Marketing Manager

About the Role

Our client seeks a strategic and creative Content Marketing Manager to lead their content initiatives from their Leeds office. This role is responsible for developing and executing a comprehensive content strategy that drives brand awareness, audience engagement, and lead generation. You will oversee the creation of high-quality, valuable content across various platforms, ensuring it aligns with marketing objectives and resonates with target audiences. This hybrid position allows for collaboration within the office and the flexibility of remote work, making it ideal for a seasoned content strategist.

Key Responsibilities

• Develop and execute a robust content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of engaging content, including blog posts, white papers, case studies, social media updates, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and maximize organic reach.
• Manage the editorial calendar, ensuring timely delivery of all content assets.
• Collaborate with design, marketing, and sales teams to ensure content is visually appealing and effectively promotes products/services.
• Analyze content performance metrics to measure effectiveness and identify opportunities for improvement and innovation.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published work.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills with a keen understanding of audience engagement.
• Proficiency in SEO best practices, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid working model supporting work-life balance, with regular collaboration in the Leeds office.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuous learning in content strategy and digital marketing.