Content Marketing Manager

About the Role

Our client is seeking an innovative Content Marketing Manager to lead their content strategy and execution in Birmingham . This pivotal role involves developing compelling narratives that resonate with target audiences, drive engagement, and support business objectives. You will be responsible for overseeing the creation of high-quality content across multiple channels, managing a team of content creators, and analyzing performance metrics to optimize campaigns. This position offers a blend of in-office collaboration and remote flexibility, perfect for a strategic thinker who thrives in a dynamic marketing environment and is adept at managing projects from conception to completion.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and distribution of diverse content formats, including blog posts, articles, social media updates, videos, and whitepapers.
• Manage a calendar of content production and ensure timely delivery of all marketing materials.
• Analyze content performance using SEO, analytics, and engagement metrics, providing regular reports and actionable insights.
• Collaborate with the marketing, sales, and product teams to ensure content is consistent, high-quality, and effectively supports broader campaigns.
• Stay abreast of industry trends, competitor activities, and emerging content marketing best practices.

Requirements

• 5+ years of experience in content marketing, digital marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive traffic, engagement, and conversions.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Experience with SEO best practices, content management systems (CMS), and marketing automation tools.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary package with annual review.
• Hybrid working model offering flexibility between home and office.
• Comprehensive private healthcare and dental insurance.
• Generous pension scheme contribution.
• Opportunities for professional development and attending industry conferences.