Content Marketing Manager

About the Role

Our client is seeking a strategic and creative Content Marketing Manager to lead content initiatives from their office in Sunderland . This role is responsible for developing and executing a compelling content strategy that engages target audiences, builds brand authority, and drives measurable business results. You will oversee the creation of high-quality content across multiple formats and channels, ensuring it resonates with our audience and supports overarching marketing goals. This is an excellent opportunity for a seasoned content professional to take ownership of the content calendar, manage a team of creators, and significantly influence the brand's narrative and digital footprint.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Manage the editorial calendar, ensuring a consistent flow of high-quality, engaging content across blogs, social media, whitepapers, case studies, and video.
• Oversee the creation, editing, and publishing of all content, ensuring accuracy, brand consistency, and SEO optimization.
• Analyze content performance metrics and use data-driven insights to refine strategies and improve engagement.
• Collaborate with marketing, sales, and product teams to ensure content supports broader campaigns and initiatives.
• Lead and mentor a team of content creators, copywriters, and designers, fostering a creative and productive environment.

Requirements

• 5+ years of experience in content marketing, content strategy, or related roles, with a proven track record of successful campaign execution.
• Demonstrated ability to develop and implement data-driven content strategies that achieve business goals.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
• Experience with SEO best practices and content optimization for search engines.
• Proficiency in content management systems (CMS) and marketing automation platforms.

Benefits

• Competitive salary and bonus structure.
• Hybrid working model with excellent office facilities in Sunderland .
• Comprehensive health and wellness benefits.
• Generous annual leave and opportunities for professional development.
• A collaborative team environment focused on innovation and growth.