Content Marketing Manager

About the Role

Our client is seeking an experienced and strategic Content Marketing Manager to lead their content initiatives in Newcastle upon Tyne . This role is central to shaping the brand's narrative and driving engagement through compelling content across all digital platforms. You will be responsible for developing and executing a content strategy that supports marketing objectives, enhances brand authority, and attracts target audiences. This position offers a hybrid working model, blending the benefits of remote flexibility with in-person collaboration opportunities to foster innovation and team cohesion. It's a fantastic chance for a creative leader to make a significant impact within a dynamic marketing department, contributing to a company culture that values expertise, creativity, and measurable results.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of high-quality content, including blog posts, articles, whitepapers, case studies, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content across all relevant channels.
• Collaborate with SEO specialists to optimize content for search engines and drive organic traffic.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Build and maintain relationships with external content creators, influencers, and subject matter experts.

Requirements

• Proven experience in content marketing , with a track record of developing successful content strategies.
• Exceptional writing, editing, and storytelling skills, with a strong understanding of different content formats and platforms.
• Proficiency in SEO best practices and experience using content management systems (CMS).
• Strong analytical skills, with the ability to measure content performance and derive actionable insights.
• Experience managing editorial calendars and coordinating with cross-functional teams.
• Excellent leadership and project management abilities, suitable for a hybrid work environment.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement offering flexibility and in-office collaboration.
• Opportunities for professional development and career advancement.
• Comprehensive health and wellness benefits.
• Engaging and creative work environment focused on impactful storytelling.