Content Marketing Specialist (Remote)

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their marketing team on a fully remote basis. This role is dedicated to creating compelling, high-quality content that resonates with our target audience, enhances brand authority, and drives organic traffic. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is a fantastic opportunity for a talented writer and strategist who excels in a remote-first environment and is passionate about building meaningful connections through engaging content, based remotely but serving the Sunderland and wider market.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with overall marketing goals and SEO best practices.
• Write, edit, and proofread engaging content for various platforms, including blog posts, website pages, case studies, white papers, and social media.
• Conduct keyword research and topic ideation to ensure content is relevant, valuable, and optimized for search engines.
• Manage the content calendar and ensure timely publication and promotion of all content assets.
• Collaborate with subject matter experts, designers, and other stakeholders to produce high-quality, informative content.
• Measure and report on content performance, using analytics to inform future content creation and strategy adjustments.

Requirements

• Proven experience as a Content Marketing Specialist, Content Writer, or similar role, with a strong portfolio.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO best practices and content optimization techniques.
• Familiarity with content management systems (CMS) and content marketing platforms.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary commensurate with experience.
• 100% remote working opportunity.
• Flexible working hours to accommodate different time zones.
• Generous paid time off and holiday schedule.
• Support for professional development, including online courses and workshops.