Senior Content Marketing Specialist

About the Role

Our client is seeking a highly creative and strategic Senior Content Marketing Specialist to join their fully remote team, based anywhere in the UK but primarily focusing on initiatives supporting their presence in Newcastle upon Tyne . In this role, you will be instrumental in shaping the company's narrative by creating compelling content that resonates with target audiences, drives brand awareness, and supports lead generation efforts. You will work closely with product marketing, demand generation, and communications teams to develop and execute a robust content strategy that aligns with overarching business goals.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create high-quality, engaging content for various platforms, including blog posts, whitepapers, case studies, website copy, social media updates, and video scripts.
• Conduct keyword research and SEO analysis to ensure content is optimized for search engines and drives organic traffic.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Collaborate with designers, videographers, and other creative professionals to produce visually appealing and impactful content.
• Measure and report on the performance of content marketing initiatives, using data to inform future strategy and optimization.

Requirements

• Minimum of 5 years of experience in content marketing, copywriting, or a related field.
• Demonstrated ability to create compelling and persuasive content across different formats and industries.
• Strong understanding of SEO principles, content optimization techniques, and digital marketing best practices.
• Excellent research, writing, editing, and proofreading skills.
• Experience with content management systems (CMS) and marketing automation platforms.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.

Benefits

• Competitive salary and remote work allowance.
• Flexible working hours and a truly remote-first culture.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry conferences.
• A collaborative and supportive virtual team environment.