Content Marketing Specialist

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their marketing team based in Bradford . This role is responsible for developing compelling content that engages target audiences, builds brand authority, and drives inbound leads. You will work closely with the digital marketing and sales teams to create valuable, relevant content across various formats and channels. This is an excellent opportunity for a passionate storyteller to contribute to a growing brand in West Yorkshire and hone their content creation and strategy skills.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create engaging and high-quality content, including blog posts, articles, website copy, case studies, and social media updates.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Manage the editorial calendar and ensure timely publication of all content.
• Collaborate with designers and other stakeholders to produce visually appealing content.
• Analyze content performance using web analytics and provide reports on engagement and lead generation.

Requirements

• Proven experience in content marketing , copywriting, or a similar role.
• Excellent writing, editing, and proofreading skills with a strong command of grammar.
• Familiarity with SEO best practices and content optimization techniques.
• Experience using content management systems (CMS) and social media platforms.
• Ability to research industry-related topics and translate them into engaging content.
• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and potential for annual performance reviews.
• Comprehensive benefits package including pension and sick pay.
• Opportunities for training and professional development in content strategy.
• A supportive and collaborative team environment in Bradford .
• Regular team social events.