Content Marketing Specialist

About the Role

Our client is seeking a creative and skilled Content Marketing Specialist to join their dynamic marketing team in Leeds . This role is focused on developing and executing a compelling content strategy that drives brand awareness, engages target audiences, and supports lead generation efforts. You will be responsible for creating high-quality, informative, and engaging content across various formats and channels, contributing significantly to our client's voice and market positioning.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and target audience needs.
• Create engaging and SEO-optimized written content, including blog posts, website copy, case studies, whitepapers, and social media updates.
• Collaborate with designers and videographers to produce visually appealing and multimedia content assets.
• Distribute content across multiple channels, including the company website, social media platforms, email newsletters, and partner sites.
• Monitor content performance using analytics tools, measuring engagement, reach, and impact on lead generation.
• Stay up-to-date with industry trends and best practices in content marketing and SEO.

Requirements

• Proven experience as a Content Marketing Specialist or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and brand voice.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with social media marketing and email marketing principles.
• Ability to manage multiple projects and deadlines effectively in a fast-paced environment.

Benefits

• Competitive salary commensurate with experience.
• Flexible working arrangements, including a remote option to support work-life balance.
• Comprehensive benefits package, including health and dental coverage.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative work environment in Leeds .