Content Marketing Specialist

About the Role

Our client is seeking an innovative Content Marketing Specialist to join their vibrant marketing team based in Birmingham . This role is crucial for developing compelling narratives and engaging content that resonates with our target audience, driving brand awareness and fostering customer loyalty. You will be responsible for planning, creating, and distributing high-quality content across various platforms, ensuring it aligns with our brand voice and marketing objectives. If you are passionate about storytelling, possess excellent writing skills, and understand how to leverage content for business growth, this is an exciting opportunity to make a significant impact in a supportive and forward-thinking company.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create engaging and informative content, including blog posts, articles, website copy, case studies, white papers, and social media updates.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage the content calendar, ensuring timely delivery and consistent publication across all channels.
• Collaborate with designers and other marketing team members to produce visually appealing and effective content assets.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.

Requirements

• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with social media platforms and digital marketing best practices.
• Ability to conduct research and translate complex topics into clear, concise content.

Benefits

• Competitive salary package.
• Opportunity to work in a dynamic and creative marketing environment.
• Professional development opportunities and training programs.
• 25 days of annual leave plus bank holidays.
• Pension scheme contribution.