Content Marketing Specialist

About the Role

Our client is looking for a creative and strategic Content Marketing Specialist to join their expanding team in Leeds . You will be responsible for developing and executing compelling content strategies that engage target audiences, drive brand awareness, and support lead generation efforts. This role involves creating a variety of high-quality content across different formats and channels, working closely with the marketing and sales teams to ensure alignment with overall business objectives. If you have a passion for storytelling and a knack for producing engaging content, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging and informative content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Collaborate with subject matter experts to gather information and ensure content accuracy and relevance.
• Monitor content performance and analyze data to refine strategies and improve engagement metrics.

Requirements

• Proven experience as a Content Marketing Specialist or similar role.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience with SEO best practices and content optimization techniques.
• Familiarity with content management systems (CMS) and social media platforms.
• Strong research skills and the ability to adapt writing style to different audiences and formats.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model combining office-based collaboration and remote flexibility.
• Opportunities for professional growth and skill development in content strategy and digital marketing.
• Exposure to a wide range of marketing projects and campaigns in Leeds .
• A positive and supportive work environment.