Content Marketing Specialist

About the Role

Our client is looking for a creative and skilled Content Marketing Specialist to join their dynamic team remotely, supporting their operations based in Leeds . This role is dedicated to crafting compelling narratives and engaging content that resonates with target audiences, drives brand engagement, and supports lead generation efforts. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis, playing a key part in shaping the brand's voice and online presence. This is an ideal position for a talented writer and strategist who thrives in a remote work environment.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with overall business and marketing objectives.
• Create high-quality, engaging content across various formats, including blog posts, articles, website copy, social media updates, and case studies.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage content distribution channels, including social media, email newsletters, and third-party platforms.
• Collaborate with design and video teams to produce visually appealing and impactful content assets.
• Monitor content performance using analytics tools, reporting on engagement, reach, and conversions, and adjusting strategies accordingly.

Requirements

• Proven experience as a Content Marketing Specialist or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and storytelling.
• Solid understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary with regular performance reviews.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development in content strategy and digital marketing.