Content Strategist - PR

About the Role

Our client is seeking a creative and results-oriented Content Strategist to join their Public Relations team in Stoke-on-Trent . This role is central to developing and executing compelling content strategies that align with PR objectives, enhance brand messaging, and engage target audiences across multiple platforms. You will be responsible for creating high-quality, relevant content that tells our client's story effectively and drives desired outcomes. The ideal candidate is a skilled storyteller with a deep understanding of content marketing principles and a passion for crafting engaging narratives within the Stoke-on-Trent context, fostering a culture of impactful communication and brand storytelling.

Key Responsibilities

• Develop and manage a content calendar aligned with PR and marketing objectives.
• Create engaging and persuasive written content, including blog posts, articles, website copy, social media updates, and case studies.
• Collaborate with PR and marketing teams to ensure content consistency and brand voice across all channels.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Stay current with industry trends and best practices in content creation and PR.
• Manage relationships with external content creators or agencies as needed.

Requirements

• Proven experience as a Content Strategist, Copywriter, or similar role with a strong PR focus.
• Excellent writing, editing, and storytelling skills with a portfolio showcasing diverse content types.
• Familiarity with SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and analytics platforms.
• Strong understanding of PR principles and how content supports broader communication goals.
• Ability to manage projects effectively and meet deadlines in a collaborative environment.

Benefits

• Competitive salary and performance incentives.
• Comprehensive benefits package including health and dental coverage.
• Opportunities for professional development and continuous learning in content strategy.
• Creative and collaborative work environment in Stoke-on-Trent .
• Chance to work on diverse and impactful PR campaigns.