Digital Content Strategist

About the Role

Our client is seeking a forward-thinking Digital Content Strategist to join their innovative team. This role is fully remote, allowing you to work from your preferred UK location. You will be responsible for developing and implementing comprehensive content strategies that drive engagement, support marketing objectives, and enhance brand visibility across all digital channels. This position requires a blend of creative thinking, analytical prowess, and a deep understanding of content performance metrics to guide content creation and distribution efforts effectively.

Key Responsibilities

• Develop and execute a data-driven digital content strategy aligned with business goals and audience needs.
• Oversee the creation, curation, and distribution of compelling content across platforms including website, blog, social media, and email.
• Conduct audience research, keyword analysis, and competitor benchmarking to identify content opportunities and trends.
• Establish content performance metrics and regularly analyze data to measure effectiveness and optimize strategy.
• Collaborate with marketing, SEO, and design teams to ensure content is optimized, engaging, and on-brand.

Requirements

• Proven experience in content strategy , digital marketing, or a related field.
• Strong understanding of SEO principles, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a strategic mindset.
• Ability to translate complex data and insights into actionable content plans.
• Experience with various content formats and distribution channels.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working opportunity, offering excellent work-life balance.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off and company holidays.
• Opportunities for professional growth and continuous learning in digital strategy.