Content Strategist

About the Role

Our client is seeking a creative and data-driven Content Strategist to lead their content initiatives from their Derby office. This role is responsible for developing and implementing a comprehensive content strategy that aligns with marketing goals, enhances brand presence, and engages target audiences across various platforms. You will oversee the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is an excellent opportunity for a seasoned content professional to shape the narrative and drive engagement for the organization within the competitive media landscape.

Key Responsibilities

• Develop and execute a holistic content strategy aligned with business objectives and target audience needs.
• Plan, create, and manage engaging content across multiple channels, including web, social media, blogs, and email.
• Conduct audience research and competitive analysis to inform content development.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and provide insights for strategy refinement.
• Collaborate with marketing, design, and PR teams to ensure cohesive campaign execution.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Strong understanding of content marketing principles, SEO, and digital media trends.
• Excellent writing, editing, and storytelling skills.
• Experience with content management systems (CMS) and analytics tools.
• Ability to translate complex information into clear, compelling content.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance-related bonuses.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for professional growth and skill development.
• A collaborative work environment in Derby with hybrid working flexibility.
• Be at the forefront of shaping the company's brand voice and digital presence.