Content Strategist

About the Role

Our client is seeking an insightful and creative Content Strategist to join their marketing department in Bradford . You will be responsible for planning, developing, and managing compelling content that aligns with business goals and engages target audiences across various digital platforms. This role requires a deep understanding of content marketing principles, SEO, and audience engagement to drive brand awareness and lead generation for our creative and digital offerings.

Key Responsibilities

• Develop and implement a comprehensive content strategy that supports marketing objectives and enhances brand presence.
• Conduct keyword research and content gap analysis to identify opportunities for new content creation.
• Create and manage a content calendar, ensuring timely publication across all relevant channels.
• Oversee the creation of high-quality, engaging content, including blog posts, articles, social media updates, website copy, and email newsletters.
• Analyze content performance metrics and use data to optimize content strategy and improve engagement.
• Collaborate with designers, developers, and other marketing team members to ensure content is effectively produced and distributed.

Requirements

• Proven experience as a Content Strategist or similar role, with a strong portfolio of content marketing work.
• Excellent understanding of SEO best practices and keyword research tools.
• Proficiency in content management systems (CMS) and analytics platforms.
• Exceptional writing, editing, and proofreading skills.
• Ability to develop creative content ideas and translate them into actionable plans.
• Strong organizational and project management skills.

Benefits

• Competitive salary package.
• Full-time employment with career advancement opportunities.
• Comprehensive benefits including health insurance and pension plan.
• Generous annual leave allowance.
• A collaborative and creative work environment located in Bradford .