Content Strategist

About the Role

Our client is seeking a strategic and creative Content Strategist to join their digital team in Leeds . You will be responsible for developing and implementing a cohesive content strategy that drives engagement, supports marketing goals, and enhances brand authority across all digital channels. This role requires a deep understanding of audience needs, content performance metrics, and the ability to craft compelling narratives that resonate with target demographics.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and SEO strategies.
• Create, curate, and optimize engaging content for various platforms, including website copy, blog posts, social media updates, email newsletters, and video scripts.
• Conduct keyword research and competitor analysis to identify content opportunities and ensure content is discoverable.
• Analyze content performance using analytics tools and provide regular reports with actionable insights for optimization.
• Collaborate with designers, marketers, and subject matter experts to ensure content quality, accuracy, and brand consistency.

Requirements

• 3+ years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Excellent writing, editing, and proofreading skills, with a strong command of grammar and style.
• Familiarity with SEO best practices and content management systems (CMS) like WordPress.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness.

Benefits

• Competitive salary and performance-based rewards.
• Flexible remote working arrangements.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave allowance and paid sick days.
• Opportunities for professional growth and learning through online courses and workshops.