Content Strategist

About the Role

Our client is looking for a creative and analytical Content Strategist to join their marketing team in Leeds . You will be responsible for developing and executing a comprehensive content strategy that aligns with business goals, enhances brand visibility, and engages target audiences across various digital channels. This role requires a deep understanding of content marketing principles, SEO best practices, and audience segmentation. You will play a crucial role in shaping the narrative and voice of the brand, ensuring that all content is compelling, relevant, and effective in driving engagement and conversions, working within a collaborative environment that values innovation and data-informed decisions.

Key Responsibilities

• Develop and implement a cohesive content strategy aligned with marketing objectives and target audience needs.
• Conduct content audits and competitive analysis to identify gaps and opportunities.
• Create and manage a content calendar, ensuring timely delivery of high-quality content across various formats (blog posts, articles, social media, video scripts).
• Optimize content for search engines (SEO) and user experience to maximize reach and engagement.
• Collaborate with designers, subject matter experts, and other stakeholders to produce compelling content.
• Analyze content performance using analytics tools and provide insights for continuous improvement.

Requirements

• Proven experience as a Content Strategist, Content Marketer, or similar role.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Ability to develop compelling narratives and translate complex ideas into accessible content.
• Strong organizational and project management skills.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and skill enhancement.
• A flexible work environment with hybrid working options.
• A dynamic and supportive team culture in Leeds .