Conversion Rate Optimization Manager

Conversion Rate Optimization (CRO) Manager

£50,000 - £60,000

Hybrid - Manchester (3x days per week)

This is a rare opportunity to build a Conversion Rate Optimisation function from the ground up within a high growth digital business. With strong leadership backing and significant investment in experimentation, you will have the autonomy to shape strategy, deliver measurable impact, and establish best practice across multiple customer journeys.

The Company

They are a well established digital performance business operating across international markets, focused on connecting consumers and businesses through a portfolio of proprietary platforms. Their model centres on owning and optimising the full customer journey, enabling greater control over acquisition, experimentation, and conversion. With a broad range of digital products and high traffic environments, they offer a strong foundation for innovation in experimentation. Continued growth and expansion have created a clear opportunity to bring CRO capability fully in house.

The Role

You will take ownership of the CRO roadmap and lead experimentation across multiple brands and products. This is a hands on role with scope to evolve into team leadership as the function grows.

• Own and deliver the CRO strategy across multiple digital platforms
• Design and execute A/B and multivariate tests to improve performance
• Identify and prioritise opportunities across varied customer journeys and acquisition funnels
• Build structured experimentation frameworks and best practice processes
• Collaborate with development teams to implement testing activity
• Analyse user behaviour and performance data to drive optimisation decisions
• Measure, report, and communicate commercial impact to stakeholders
• Partner with marketing, PPC and media teams to align experimentation with acquisition strategy
• Support the long term growth of the CRO capability, including future team development

Your Skills and Experience

• Strong commercial experience in Conversion Rate Optimisation and experimentation
• Hands on experience coding experiments (A/b tests etc) with HTML, CSS and/or JavaScript.
• Proven ability to design and run structured testing programmes
• Experience with CRO tools such as Optimizely, VWO, Convert or similar platforms
• Solid understanding of user behaviour, customer journeys, and funnel optimisation
• Experience working with high traffic websites or digital products
• Confident stakeholder management and communication skills
• Ability to work autonomously and take ownership of delivery
• Commercial mindset with a focus on measurable business outcomes
• Exposure to lead generation environments or performance marketing is advantageous

What They Offer

• £50,000 to £60,000 base salary
• Bonus scheme
• Hybrid working model with flexibility
• Opportunity to build and lead a CRO function
• High level of ownership and influence from day one
• Clear progression as the function scales

How to Apply

If you are interested in building and shaping a CRO function within a growing digital business, apply now to find out more.