Digital Advertising Specialist

About the Role

Our client is seeking a results-driven Digital Advertising Specialist to join their marketing team in Derby . This role will focus on managing and optimizing paid advertising campaigns across various digital platforms to drive lead generation and customer acquisition. You will leverage your expertise in PPC, social media advertising, and analytics to ensure maximum return on investment (ROI). This is a great opportunity for a performance-oriented marketer to contribute significantly to the company's online success within a supportive hybrid work environment in Derbyshire.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct keyword research, audience segmentation, and ad creative development.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting for optimal results.
• Analyze campaign data to provide actionable insights and performance reports.
• Collaborate with the content and design teams to ensure ad creative aligns with campaign goals.
• Stay current with industry trends and best practices in digital advertising.

Requirements

• Proven experience managing successful paid advertising campaigns (PPC, social media ads).
• Strong knowledge of Google Ads, Facebook Ads Manager, and other relevant platforms.
• Proficiency with web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Willingness to work in a hybrid capacity from our Derby office.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and certifications in digital advertising.
• A collaborative team environment in Derbyshire.
• Flexible hybrid working arrangements.
• Exposure to diverse and innovative digital advertising strategies.