Digital Advertising Specialist

About the Role

Our client is looking for a highly skilled and performance-oriented Digital Advertising Specialist to manage and optimize their paid advertising campaigns across various platforms. This role is crucial for driving qualified traffic, generating leads, and increasing sales for their e-commerce business in Edinburgh . You will be responsible for developing campaign strategies, managing budgets, creating ad copy and creatives, and continuously analyzing performance to maximize ROI. The ideal candidate is a data-driven marketer with a deep understanding of PPC, social media advertising, and display advertising, eager to contribute to a growing online retail presence within a supportive team environment.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Develop compelling ad copy, select appropriate creatives, and manage landing page optimization for maximum conversion rates.
• Monitor campaign performance daily, analyze key metrics, and implement optimizations to improve efficiency and achieve target KPIs.
• Manage advertising budgets effectively, ensuring optimal allocation of spend to drive the best possible results.
• Stay current with industry trends, platform updates, and emerging advertising technologies to maintain a competitive edge.

Requirements

• 2-4 years of hands-on experience managing paid digital advertising campaigns, particularly in an e-commerce context.
• Proven track record of success in Google Ads (Search, Display, Shopping) and social media advertising (Facebook, Instagram).
• Strong analytical skills and proficiency in using advertising platforms' reporting tools and Google Analytics.
• Experience with bid management strategies and budget optimization techniques.
• Excellent copywriting and creative thinking skills for ad development.
• Ability to work effectively both independently and as part of a collaborative team in Edinburgh .

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications in digital advertising.
• A collaborative team culture focused on innovation and achieving marketing success.