Digital Campaign Manager

About the Role

Our client is looking for a results-driven Digital Campaign Manager to oversee and execute impactful digital marketing campaigns in Norwich . This role is central to translating marketing objectives into successful online initiatives that drive engagement, traffic, and conversions. You will manage the entire lifecycle of digital campaigns, from planning and budget allocation to execution, monitoring, and reporting. The ideal candidate has a strong understanding of various digital marketing channels, excellent project management skills, and a passion for optimizing campaign performance to achieve tangible business results within Norfolk.

Key Responsibilities

• Plan, develop, and manage digital marketing campaigns across multiple channels including PPC, social media, email, and display advertising.
• Set campaign objectives, define target audiences, and allocate budgets effectively to maximize ROI.
• Monitor campaign performance daily, analyze data, and make real-time adjustments to optimize results.
• Collaborate with creative and content teams to develop compelling campaign assets and messaging.
• Work with web development and analytics teams to ensure proper tracking and reporting setup.
• Provide regular performance reports to stakeholders, highlighting key insights and recommendations.
• Stay current with digital marketing trends and best practices to continuously improve campaign strategies.

Requirements

• Proven experience as a Digital Campaign Manager or similar role.
• Hands-on experience managing paid search (PPC), paid social, and display advertising campaigns.
• Proficiency with digital marketing analytics tools such as Google Analytics.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent analytical and problem-solving abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work within a dynamic marketing team in a great city location.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and pension scheme.
• Support for professional development and continuous learning.