Digital Campaign Manager

About the Role

Our client is looking for a strategic and results-driven Digital Campaign Manager to join their marketing team in Norwich , operating on a hybrid model. This role is responsible for the planning, execution, and optimization of integrated digital marketing campaigns across multiple channels. You will work closely with various departments to ensure campaigns are aligned with business objectives and deliver measurable outcomes. This is an excellent opportunity for an experienced marketer who excels at managing complex campaigns from conception to completion and driving significant ROI.

Key Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across channels such as paid search, social media, display advertising, and email.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve performance targets.
• Collaborate with content, creative, and web development teams to produce campaign assets and landing pages.
• Monitor campaign performance in real-time, using analytics tools to track KPIs and identify areas for optimization.
• Conduct A/B testing on various campaign elements (e.g., ad copy, targeting, landing pages) to improve effectiveness.
• Provide regular reports on campaign performance, insights, and recommendations to stakeholders.
• Stay current with digital marketing trends, platform updates, and best practices to ensure campaign innovation.

Requirements

• Proven experience in managing and executing successful digital marketing campaigns from start to finish.
• Strong understanding of various digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Proficiency in web analytics tools like Google Analytics for performance tracking and reporting.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Benefits

• Competitive salary and bonus structure.
• Hybrid work arrangement offering flexibility.
• Comprehensive healthcare and dental plans.
• Generous paid time off and holiday schedule.
• Opportunities for ongoing professional development and skill enhancement.