Digital Content Strategist

About the Role

Our client is seeking an innovative and strategic Digital Content Strategist to join their team, with a flexible working arrangement based in Brighton . You will be responsible for defining and executing a content strategy that aligns with business objectives, drives audience engagement, and supports lead generation efforts across all digital channels. This role requires a blend of creativity, analytical thinking, and a deep understanding of content marketing principles and digital platforms. You will collaborate closely with various departments to ensure content is impactful, consistent, and achieves desired outcomes, contributing to a culture that values data-informed decision-making and engaging storytelling.

Key Responsibilities

• Develop and implement a comprehensive content strategy across multiple digital platforms, including website, blog, social media, and email.
• Conduct audience research, content audits, and competitor analysis to identify content gaps and opportunities.
• Define content KPIs and measure the performance of content initiatives, providing insights for optimization.
• Oversee the creation, editing, and publishing of high-quality, engaging content tailored to target audiences.
• Collaborate with SEO, marketing, and product teams to ensure content effectiveness and alignment with broader business goals.

Requirements

• Proven experience in content strategy , content marketing, or a related digital marketing role.
• Demonstrated ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO principles, content management systems (CMS), and digital analytics tools.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience managing content calendars and working with cross-functional teams.

Benefits

• Competitive salary and performance-based incentives.
• Flexible hybrid working arrangements.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and pension scheme.
• Opportunities for professional growth and continuous learning.