Digital Content Strategist

About the Role

Our client is seeking an experienced and visionary Digital Content Strategist to join their marketing team in Brighton . This pivotal role involves developing and overseeing comprehensive digital content strategies that align with business objectives, enhance brand storytelling, and drive audience engagement. You will be responsible for planning, creating, and distributing content across multiple digital channels, ensuring it is relevant, impactful, and optimized for search engines. We are looking for a strategic thinker with a passion for compelling narratives and a deep understanding of the digital landscape, who can lead content initiatives and foster a cohesive brand voice, making a significant contribution to our client's online success.

Key Responsibilities

• Develop and execute a cohesive digital content strategy that supports marketing goals, brand positioning, and audience engagement.
• Plan and manage content calendars, ensuring timely creation, publication, and distribution of content across various platforms (website, blog, social media, email).
• Conduct keyword research and SEO analysis to inform content creation and optimize content for search visibility.
• Oversee the creation of diverse content formats, including written articles, blog posts, infographics, videos, and social media updates.
• Collaborate with internal teams (marketing, design, product) and external agencies to produce high-quality, on-brand content.
• Measure and report on the performance of content marketing initiatives, using data to identify trends and make strategic recommendations for improvement.

Requirements

• Proven experience as a Content Strategist , Digital Marketer, or similar role, with a strong portfolio demonstrating successful content initiatives.
• Deep understanding of content marketing principles, SEO best practices, and various digital marketing channels.
• Proficiency with content management systems (CMS), analytics tools (e.g., Google Analytics), and SEO tools.
• Excellent writing, editing, and communication skills, with the ability to craft compelling narratives and guide content creation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.

Benefits

• Competitive salary reflecting your strategic expertise.
• A flexible hybrid working model to support work-life balance in Brighton .
• Access to professional development opportunities and industry training.
• Comprehensive health insurance and retirement savings plan.
• A creative and collaborative environment fostering innovation and professional growth.