Digital Content Strategist

About the Role

Our client is seeking a strategic and creative Digital Content Strategist to join their team in Cambridge . This role is responsible for developing and implementing a cohesive content strategy across all digital channels, ensuring alignment with brand objectives and audience needs. You will lead the planning, creation, and distribution of engaging content designed to attract, engage, and convert customers. The ideal candidate possesses a deep understanding of content marketing, SEO, and social media, coupled with excellent storytelling abilities.

Key Responsibilities

• Develop and execute a comprehensive digital content strategy aligned with marketing goals and brand positioning.
• Oversee the creation, editing, and optimization of all digital content, including website copy, blog posts, social media updates, and email campaigns.
• Conduct keyword research and implement SEO best practices to improve content visibility and search rankings.
• Analyze content performance metrics, identify trends, and use data to refine the content strategy.
• Collaborate with design, marketing, and product teams to ensure content is consistent, high-quality, and engaging across all platforms.

Requirements

• Proven experience in content strategy, content marketing, or digital marketing, with a portfolio showcasing successful campaigns.
• Strong understanding of SEO, content management systems (CMS), and social media platforms.
• Excellent writing, editing, and storytelling skills.
• Proficiency in using analytics tools to measure content effectiveness.
• Strategic thinking and the ability to translate business objectives into effective content initiatives in Cambridge .

Benefits

• Competitive salary and comprehensive benefits package.
• Hybrid working model offering flexibility.
• Opportunity to lead content strategy for a forward-thinking company.
• Professional development budget and access to industry training.
• A stimulating and collaborative work environment.