Digital Marketing Analyst

About the Role

Our client is seeking a highly analytical and detail-oriented Digital Marketing Analyst to join their team, offering a hybrid working arrangement . Based in the vibrant city of Cambridge , you will be responsible for measuring, analyzing, and reporting on the performance of all digital marketing campaigns. Your insights will be crucial in guiding marketing strategy, optimizing campaign spend, and identifying key opportunities for growth. This role requires a strong understanding of data analysis tools and methodologies, with the ability to translate complex data into clear, actionable recommendations for the marketing team. This is an excellent opportunity for a data enthusiast to shape marketing decisions.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Develop and maintain dashboards and reports to visualize key marketing metrics and trends.
• Conduct in-depth analysis of campaign data to identify areas for improvement and optimization.
• Provide actionable insights and strategic recommendations to the marketing team to enhance campaign effectiveness and ROI.
• Perform A/B testing and multivariate testing on various marketing elements to drive performance.
• Collaborate with cross-functional teams to ensure accurate data tracking and attribution modeling.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience (3+ years) as a Digital Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and their respective KPIs.
• Excellent data visualization and reporting skills, with experience using tools like Tableau or Power BI.
• Ability to work effectively within a hybrid work model , commuting to the Cambridge office as needed.

Benefits

• Competitive salary and potential for annual bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible hybrid working arrangements , offering a mix of remote and office-based work.
• Opportunities for professional development and training in advanced analytics and marketing technologies.
• A dynamic and collaborative team environment in the innovative hub of Cambridge .