Digital Marketing Executive (E-commerce Focus)

About the Role

Our client is seeking a proactive and detail-oriented Digital Marketing Executive to support their thriving e-commerce business from their Belfast location. This role involves assisting in the implementation of various digital marketing campaigns, with a particular emphasis on social media engagement and content management. You will work closely with the marketing manager to enhance online visibility, drive customer acquisition, and support sales initiatives across digital channels. This is an excellent entry to mid-level opportunity for someone passionate about digital marketing within the online retail space.

Key Responsibilities

• Assist in the development and execution of social media marketing strategies to increase brand awareness and engagement.
• Create and schedule engaging content for social media platforms, adhering to brand guidelines and marketing calendars.
• Monitor social media channels for customer inquiries and comments, responding appropriately and escalating issues when necessary.
• Support the management of email marketing campaigns, including content creation and list segmentation.
• Conduct market research to identify emerging trends and opportunities within the e-commerce and digital marketing landscape.
• Help track and report on the performance of digital marketing campaigns, contributing insights for optimization in Belfast .

Requirements

• 1-2 years of experience in digital marketing, with exposure to social media management and content creation.
• Familiarity with major social media platforms (Facebook, Instagram, Twitter, LinkedIn) and their advertising capabilities.
• Basic understanding of SEO, SEM, and email marketing principles.
• Strong written and verbal communication skills, with excellent attention to detail.
• Proficiency in using digital marketing tools and analytics platforms.
• A proactive attitude and eagerness to learn and contribute to team success.

Benefits

• Competitive salary and opportunities for career progression.
• Hybrid working model, blending office-based collaboration with remote flexibility.
• Exposure to a wide range of digital marketing activities within the e-commerce sector.
• Pension scheme and paid time off.
• A supportive team environment in a convenient Belfast city centre location.