Digital Marketing Executive (SEO & SEM Focus)
- portsmouth, hampshire, PO1 2BU, United Kingdom
- Permanent·Hybrid
- Full time
- £32,000 - £32,000 Per Annum
Job Description
About the Role
Our client is seeking a motivated and analytical Digital Marketing Executive with a strong focus on SEO and SEM to join their team in Portsmouth . This role is vital for enhancing our client's online visibility and driving qualified traffic through search engine optimization and paid search campaigns. You will be responsible for implementing strategies, analyzing performance, and optimizing campaigns to meet specific marketing objectives. This is an excellent opportunity for a digitally-minded individual to develop their skills in a dynamic marketing environment. You will benefit from a hybrid working model, combining office-based collaboration with the flexibility of remote work, contributing directly to the company's digital success in Hampshire.
Key Responsibilities
- Implement and manage SEO strategies, including keyword research, on-page optimization, and technical SEO audits.
- Plan, execute, and optimize Search Engine Marketing (SEM) campaigns on platforms like Google Ads and Bing Ads.
- Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
- Create and manage reports on SEO and SEM performance, providing insights and recommendations for improvement.
- Assist in the development of content strategies that support SEO goals and user engagement.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
Requirements
- 1-3 years of experience in digital marketing, with a demonstrable focus on SEO and SEM .
- Proficiency with Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong understanding of keyword research, on-page optimization techniques, and link building strategies.
- Experience in managing paid search campaigns and optimizing for ROI.
- Excellent analytical and problem-solving skills.
- Strong communication and teamwork abilities, comfortable working in a hybrid model in Portsmouth .
Benefits
- Competitive salary based on experience.
- Hybrid working model providing work-life balance.
- Comprehensive health insurance and pension contributions.
- Opportunities for training and certification in digital marketing specialisms.
- A supportive team environment with exposure to diverse marketing projects.
- Close proximity to transport links in Portsmouth .