Digital Marketing Executive

About the Role

Our client is looking for an enthusiastic and detail-oriented Digital Marketing Executive to join their team in Birmingham . This role is crucial for executing day-to-day digital marketing activities and supporting the broader marketing strategy. You will be responsible for managing social media channels, assisting with content creation, running email campaigns, and tracking campaign performance. This is an excellent opportunity for an ambitious marketing professional looking to gain hands-on experience across various digital platforms and contribute to the growth of a vibrant company in the heart of the West Midlands.

Key Responsibilities

• Manage and grow the company's social media presence across key platforms, creating and scheduling engaging content.
• Assist in the development and execution of email marketing campaigns, including copywriting and list management.
• Support the creation of blog posts, website copy, and other marketing materials, ensuring they are SEO-friendly.
• Monitor and report on website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with the marketing team on brainstorming new campaign ideas and strategies.
• Conduct market research to identify emerging trends and competitor activities.

Requirements

• 1-2 years of experience in a digital marketing role or a recent marketing-related degree.
• Familiarity with major social media platforms and scheduling tools.
• Basic understanding of SEO principles and content marketing.
• Experience with email marketing platforms is a plus.
• Strong written and verbal communication skills, with an eye for detail.
• Proficiency in Microsoft Office Suite; experience with graphic design tools is advantageous.

Benefits

• Competitive starting salary and potential for annual reviews.
• Opportunities for training and career progression within the marketing department.
• Contribution to a company pension scheme.
• A supportive and collaborative team environment.
• Located centrally in Birmingham , with excellent transport links.