Digital Marketing Executive

About the Role

Our client is seeking a proactive Digital Marketing Executive to join their dynamic team in Birmingham . This role is central to driving online engagement and sales growth through strategic digital campaigns. You will be instrumental in shaping the company's online narrative and customer acquisition efforts, working closely with cross-functional teams to ensure seamless execution of marketing strategies. This is an excellent opportunity to make a tangible impact within a forward-thinking organization that values initiative and measurable results.

Key Responsibilities

• Manage and execute paid social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Optimize website content and structure for search engines (SEO) to improve organic rankings and traffic.
• Create engaging and shareable content for social media posts, blog articles, and email newsletters.
• Monitor and report on key digital marketing metrics, including website traffic, conversion rates, and ROI.
• Collaborate with the design team to ensure brand consistency across all digital marketing materials.
• Assist in the planning and implementation of email marketing campaigns to nurture leads and retain customers.

Requirements

• 1-2 years of experience in digital marketing or a related role.
• Solid understanding of SEO/SEM principles and experience with Google Ads.
• Familiarity with social media platforms and their respective advertising capabilities.
• Proficiency in using analytics tools such as Google Analytics.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary package.
• Opportunity to work on exciting projects within the e-commerce sector.
• On-site training and professional development programs.
• Company pension scheme.
• A collaborative and energetic team culture in Birmingham .