Digital Marketing Executive

About the Role

Our client is seeking a proactive and creative Digital Marketing Executive to join their expanding e-commerce team. This is a fully remote role, allowing you to contribute to our client's success from any location in the UK. You will be responsible for developing and executing engaging digital marketing campaigns across various online channels to drive traffic, generate leads, and increase online sales. This position offers an exciting opportunity to shape the digital presence of a growing retail brand and work in a dynamic, results-oriented environment that values initiative and strategic thinking in online brand building.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Develop engaging and persuasive copy for advertisements, website content, social media posts, and email newsletters.
• Monitor campaign performance, analyze data using tools like Google Analytics, and provide regular reports on key metrics.
• Identify target audiences and devise strategies to reach them effectively.
• Collaborate with graphic designers and web developers to create visually appealing marketing materials.
• Conduct market research to identify new opportunities and stay ahead of competitor activities in the digital retail space.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 2-3 years of experience in digital marketing, preferably within the retail or e-commerce sector.
• Strong understanding of SEO best practices, Google Ads, and social media advertising platforms.
• Excellent written and verbal communication skills, with a knack for crafting compelling content.
• Proficiency with marketing automation tools and CRM software is a plus.

Benefits

• Competitive salary and performance-related incentives.
• Full remote working arrangements for maximum flexibility.
• Comprehensive professional development and training opportunities.
• Access to the latest digital marketing tools and resources.
• A vibrant and collaborative online team culture that encourages idea sharing and innovation.