Digital Marketing Executive

About the Role

Our client is seeking a proactive and creative Digital Marketing Executive to join their team based in Glasgow . This role is instrumental in executing a wide range of digital marketing activities aimed at enhancing brand visibility, driving website traffic, and generating qualified leads. You will work across SEO, SEM, social media, and email marketing to support campaign objectives. This is an ideal position for an enthusiastic marketing professional looking to develop their skills and career in a supportive and collaborative environment within Scotland's largest city.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across various channels.
• Manage and update website content using a Content Management System (CMS).
• Support SEO efforts through keyword research, on-page optimization, and link-building activities.
• Schedule and monitor social media posts, engaging with the online community.
• Help create and distribute email marketing campaigns to targeted segments.
• Track and report on key digital marketing metrics, such as website traffic, conversion rates, and engagement.

Requirements

• 1-2 years of experience in digital marketing or a related field.
• Familiarity with SEO/SEM principles, social media platforms, and email marketing best practices.
• Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.
• Proficiency in using analytics tools like Google Analytics.
• Strong written and verbal communication skills, with attention to detail.
• Bachelor's degree in Marketing, Business, or a related discipline.

Benefits

• Competitive salary and benefits package.
• Hybrid working arrangement offering flexibility.
• Opportunity to gain broad experience in digital marketing.
• Professional development and training opportunities.
• A vibrant and collaborative work environment in Glasgow .